Step into the world of Shineinsky, where unapologetic fabulousness and self-expression reign supreme. Founded in 2016 by Olivia Zhang in the vibrant city of Hong Kong, this innovative fashion brand designs and is now based in the heart of Hong Kong. Through each line, Shineinsky showcases its unwavering commitment to quality and impeccable design.

At Shineinsky, we believe that there should be no limitations or boundaries on how you express your beautiful self at any age. We want to celebrate you being you, unapologetically! Consequently, we strive to help you have a moment of revelation of your inner confidence and power through our pieces, for any event you may have planned or even just everyday life. We call this a Shineinsky moment.

Amongst all our gorgeous pieces, our gowns break away from heavy, traditional designs, instead offering chic and easy-to-wear alternatives that challenge conventions. Say goodbye to the ordinary and embrace a refreshing approach that captures modern sophistication and celebrates your individuality.

Come be a part of our inner circle and experience the transformative power of Shineinsky’s fashion at our one-of-a-kind flagship store in the heart of Hong Kong. If you ever need a Shineinsky moment, you know where to find us!

Meet the Founder

Olivia Zhang attributes her upbringing to her family, who instilled in her the belief that women should never be easily defined or judged. This mindset became Olivia's guiding principle when she founded Shineinsky in 2016. Inspired by the vibrant energy of Hong Kong, she was fueled with the passion to create something extraordinary that empowers women to feel unapologetically fabulous and limitless.

Shineinsky is guided by the motto “we dress to please ourselves, not others.” As a devoted advocate of self-expression and empowerment, Olivia hopes to inspire individuals to embrace their true selves fearlessly. She is excited to see what the future holds for Shineinsky as the brand continues to grow and flourish.

In her role as Founder, Design & Creative Director of Shineinsky, Olivia leads a tight-knit team and expresses her creativity on every aspect, from visionary designs to conceptualized photoshoots and innovative marketing strategies, etc.